Instagram Makes it Easy to Follow People by Scanning ‘Nametags’

Instagram Makes it Easy to Follow People by Scanning ‘Nametags’

Instagram has introduced a smart new feature called Nametags—a personalized, scannable identification card that makes following accounts faster and more interactive. Similar to Snapchat’s Snapcodes, Nametags aim to simplify how users connect in person and online by eliminating the need to manually search for usernames.

What Are Instagram Nametags?

Nametags are customizable graphic cards that display your Instagram username and can be scanned using the Instagram camera. Once scanned, they take the user directly to your profile for a quick and easy follow.

How to Create Your Instagram Nametag

1. Open the Instagram app and go to your profile.

2. Tap the three-line menu in the top-right corner.

3. Select “Nametag” from the list.

4. Customize your Nametag with a background color, emoji pattern, or selfie.

5. Save or share it via messaging, email, or print it for physical events.

How to Scan Someone’s Nametag

1. Open the Instagram camera or go to the Nametag section.

2. Point your camera at someone’s Nametag.

3. The app will automatically detect and prompt you to visit the profile.

Why Nametags Matter for Users and Brands

Nametags provide a frictionless way to grow your Instagram following, especially in offline settings like conferences, workshops, classrooms, stores, or events. Instead of verbally sharing your handle or spelling it out, just let someone scan your Nametag.

For brands, Nametags can be printed on flyers, business cards, packaging, or displayed on websites to encourage easy discovery.

Benefits of Using Nametags

• Faster Follows: Streamlines connecting without searching.

• Custom Branding: Reflects your style or brand personality.

• Event-Friendly: Ideal for networking and real-time engagement.

• Marketing Tool: Easy to embed in marketing material or store signage.